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LOMÉ, DOUALA and PARIS, 03 May 2022 -/African Media Agency (AMA)/- Heal by Hair, Bluemind Foundation’s signature program, has been named « Most innovative mental health program in Africa and female empowerment excellence award 2022» by Acquisition International. The first movement of mental health hairdressers’ ambassadors in Africa, Heal by Hair, is a short and innovative training program of three (3) days, aiming to make professional hairdressers the first step in mental health care chain in Africa. In addition, Heal by Hair also gives back to women their power to act on their mental health by providing them the keys and social incentives to develop their enterprises.

Heal by Hair’s inaugural session was held in Abidjan from April 4 to 6, 2022. Following an open call with almost 250 applications and a selection of 30 hairdressers, 22 laureates from the popular municipalities of Abobo, Cocody, and Yopougon have been certified. They have been provided training in active listening, basics of mental health, psychological first aid, and leadership by experts and psychiatrists. Since then, they became the first hairdressers’ ambassadors in mental health on the African Continent. They can detect the first signs of emotional distress, listen carefully to their clients, and refer to mental health professionals. With the ultimate goal to contribute to improving African women’s mental health and wellbeing through the hairdressers’ chair, one client at a time, Heal by Hair strives to reach at least 5 million women in Africa by 2035.

“This double award is a recognition that honors and obliges us. By testifying the high-impact social innovation brought by the Bluemind Foundation and Heal by Hair in the field of mental health in Africa, it rewards our daily collective efforts to improve the mental health, well-being, and empowerment of African women. We are determined to continue our commitment with humility and responsibility”, states MarieAlix de Putter, Founder and President of the Bluemind Foundation.

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Dans un contexte de reprise post-covid-19, Tractafric Motors réalise un chiffre d’affaires de 27 % à 65,019 milliards FCFA en 2021. En plus, d’un profit net de 3,067 milliards FCFA, soit 67 % comparé à celui de 2020.


La filiale de Tractafric Motors Corporation a enregistré une excellente performance sur la période 2020-2021. son chiffre d’affaires est passé de 51,108 milliards Fcfa en 2020 à 65,019 milliards FCFA en 2021. C’est une  hausse de 27 %. Ce résultat satisfaisant est fonction de la hausse générale du marché ivoirien de l’automobile qui est portée par une forte demande des autos à faible coût (Suzuki) et des produits chinois tant pour les véhicules utilitaires que pour les camions. De plus, les activités de services après-vente et des activités de pneumatiques et activités de location ont enregistré une croissance. De plus, sa marge commerciale a augmenté de 43 % pour s’établir à 11,748 milliards FCFA en 2021. Comparée à 2019, cette marge commerciale a augmenté de 42 %.  Son excédent brut d’exploitation est positif et connaît une nette progression de 2019 à 2021. Chiffré à 2,262 milliards FCFA en 2019, il est passé à 4,297 milliards Fcfa en 2020 (soit 90 %), puis à 6,836 milliards Fcfa en 2021 (soit 202 %). Cette hausse traduit que l’exploitation de l’activité génère assez de ressources.

La bonne maîtrise de ses charges et l’augmentation de la marge ont provoqué l’augmentation du bénéfice net de 67 % en 2021 pour se situer à 3,067 milliards Fcfa. Comparé à 2019, le bénéfice net de l’entreprise est en hausse de 70 %.

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LOMÉ, DOUALA and PARIS, 03 May 2022 -/African Media Agency (AMA)/- Heal by Hair, Bluemind Foundation’s signature program, has been named « Most innovative mental health program in Africa and female empowerment excellence award 2022» by Acquisition International. The first movement of mental health hairdressers’ ambassadors in Africa, Heal by Hair, is a short and innovative training program of three (3) days, aiming to make professional hairdressers the first step in mental health care chain in Africa. In addition, Heal by Hair also gives back to women their power to act on their mental health by providing them the keys and social incentives to develop their enterprises.

Heal by Hair’s inaugural session was held in Abidjan from April 4 to 6, 2022. Following an open call with almost 250 applications and a selection of 30 hairdressers, 22 laureates from the popular municipalities of Abobo, Cocody, and Yopougon have been certified. They have been provided training in active listening, basics of mental health, psychological first aid, and leadership by experts and psychiatrists. Since then, they became the first hairdressers’ ambassadors in mental health on the African Continent. They can detect the first signs of emotional distress, listen carefully to their clients, and refer to mental health professionals. With the ultimate goal to contribute to improving African women’s mental health and wellbeing through the hairdressers’ chair, one client at a time, Heal by Hair strives to reach at least 5 million women in Africa by 2035.

“This double award is a recognition that honors and obliges us. By testifying the high-impact social innovation brought by the Bluemind Foundation and Heal by Hair in the field of mental health in Africa, it rewards our daily collective efforts to improve the mental health, well-being, and empowerment of African women. We are determined to continue our commitment with humility and responsibility”, states MarieAlix de Putter, Founder and President of the Bluemind Foundation.

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LOMÉ, DOUALA and PARIS, 03 May 2022 -/African Media Agency (AMA)/- Heal by Hair, Bluemind Foundation’s signature program, has been named « Most innovative mental health program in Africa and female empowerment excellence award 2022» by Acquisition International. The first movement of mental health hairdressers’ ambassadors in Africa, Heal by Hair, is a short and innovative training program of three (3) days, aiming to make professional hairdressers the first step in mental health care chain in Africa. In addition, Heal by Hair also gives back to women their power to act on their mental health by providing them the keys and social incentives to develop their enterprises.

Heal by Hair’s inaugural session was held in Abidjan from April 4 to 6, 2022. Following an open call with almost 250 applications and a selection of 30 hairdressers, 22 laureates from the popular municipalities of Abobo, Cocody, and Yopougon have been certified. They have been provided training in active listening, basics of mental health, psychological first aid, and leadership by experts and psychiatrists. Since then, they became the first hairdressers’ ambassadors in mental health on the African Continent. They can detect the first signs of emotional distress, listen carefully to their clients, and refer to mental health professionals. With the ultimate goal to contribute to improving African women’s mental health and wellbeing through the hairdressers’ chair, one client at a time, Heal by Hair strives to reach at least 5 million women in Africa by 2035.

“This double award is a recognition that honors and obliges us. By testifying the high-impact social innovation brought by the Bluemind Foundation and Heal by Hair in the field of mental health in Africa, it rewards our daily collective efforts to improve the mental health, well-being, and empowerment of African women. We are determined to continue our commitment with humility and responsibility”, states MarieAlix de Putter, Founder and President of the Bluemind Foundation.

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