LAGOS, Nigeria, December 21, 2020,-/African Media Agency (AMA)/- The African Reinsurance Corporation (Africa Re) hereby expresses its sincere gratitude to all the participants and the judges of the just concluded 6th African Insurance Awards. Over 1,250 professionals took part in the 2020 edition which was held virtually this Friday, 18 December 2020.

The winners of the four categories of awards were revealed as follows :

– Alpha Direct Insurance Company of Botswana won the Innovation of the Year award. The company has developed an easy-to-understand ‘Insurance-in-a-box” product that makes it accessible to low -income groups to access vital insurance products and services. This BOX IDEA is unique and original with free scratch card and 60 second sign up. It is accessible to all mobile users, even with very basic mobile phones.

– The Mauritius Union Assurance (MUA Ltd) from Mauritius won The Insurance Company of the Year award. The company’s strong and steady growth in the last three years, successful digitisation of its services and client centric strategies have earned it the consensus ranking from the Judges to be the winner .

– PULA from Kenya won the InsurTech of the Year award. The company found a solution for smallholder farmers to easily access insurance. PULA has also partnered with the World Food Programme to insure 3.5 millions of farmers in 10 African countries.

– Mr. Valentine Ojumah, MD/CEO of FBN Insurance, Nigeria, won the CEO of the Year award. This former broker has turned around FBN Insurance to be a top performer in terms of premium growth (3rd position in Life Insurance), profitability, shareholders’ funds and Return on Equity. Under his leadership FBN insurance oversaw a strategic acquisition.

This year, the Awards featured two panel discussions with industry leaders like Richard Lowe, Hammam Badr, Patrick Tumbo , Dominic Christian and prominent economists like Ludovic Subran and Carlos Lopez who reflected on the impact of Covid-19 in the African economy, especially the insurance industry , and how it can be rebuilt after the pandemic.

The event also witnessed the performance of some African artists like Betty G. from Ethiopia, Femi Kuti from Nigeria and Magic System from Côte d’Ivoire.

In his congratulatory message, Dr. Corneille Karekezi, Group MD and CEO of Africa Re congratulated all the nominees and disclosed that each winner will get a sum of $ 25,000. He said ” You have made all of us, in the insurance industry, proud and even more determined, to achieve greater success, and to serve our customers and communities to manage better the risks they face”

A recording of the Awards ceremony is available via the organiser’s portal www.africaninsuranceawards.org

For more information on the African Insurance Awards contact:

Alfred Adogbo, Manager, Corporate Communications, Africa Re :

adogbo.alfred@africa-re.com

Sergio Silva, Marketing and Communications, IC Publications :

s.silva@icpublications.com

Distributed by African Media Agency (AMA)on behalf of The African Insurance Awards.

About African Insurance Awards

In line with its purpose, Africa Re initiated the African Insurance Awards to foster best corporate management, leadership, governance as well as innovative and sustainable growth in the insurance sector in Africa. The African Insurance Awards aims at: rewarding and celebrating leaders, best performers and achievers in the African insurance industry; identifying and stimulating distinctive innovations in the insurance sector in Africa; encouraging sustainable growth in insurance premium combined with business profitability; and providing added value by sharing progress and best practices in the development of insurance in Africa.

Email : media@africa-re.com or info@africa-re.com

Phone: +23412800924/25

Website: www.africa-re.com

Twitter: https://www.twitter.com/africa_re

Facebook: https://www.facebook.com/AfricanReinsuranceCorporation

The post Post event communication on the 6th edition of the African Insurance Awards appeared first on African Media Agency.

Source : African Media Agency (AMA)

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Business

Le Black Friday de Jumia 2020 en Chiffres

By thierryndoufou on

21/12/2020

- Business

With just a few days leading to the biggest shopping season of the year, the usual buzz that seems to characterize the season has been drowned by the COVID-19 pandemic which has ravished world economies and affected businesses and people’s sources of income.

During this era of COVID-19, in-person business transactions have been limited. But the digital space has witnessed large volumes of online shoppers and customers. Entrepreneurs and small businesses can thus capitalize on the large volumes of online shoppers and customers to boost their Christmas sales. This article provides some 5 point fundamentals on how entrepreneurs and small businesses can position themselves for the biggest holiday sale.

Plan and set goals

It is important to set a business objective for the season and draw up plans to achieving it. Without a well laid out plan, a good business goal and strategy will fall apart. Every business model whether large or small is drawing up marketing and sales plans for the season, and so should you. Begin by reviewing and analyzing past marketing, sales strategies, and campaign. This will provide you with adequate insight in determining the inventory for this year’s sales, tailoring deals, creating promotional offers, and replicating the strategies that worked while modifying those that didn’t.

Also, spend time researching the season’s sales and marketing strategies of your competitors to determine the marketing strategy you will use to reach your target customers.

Review current technology

This year, due to the coronavirus pandemic, the digital space has witnessed an onslaught of online shoppers and customers and thus forced several businesses to shift into the digital space to reach out to their customers. If you are solely trapped in the quicksand of in-person business transactions now is the time to quickly pull out and set up your digital mark.

On the other hand, if you are currently online, now is the time to review your current technology such as your online payment platforms and website. Ensure you test your checkout and payment systems as well as your website to ensure it is well-equipped to handle large volumes of shoppers, especially if your website is a stranger to high-volume traffic.

Also, ensure your website is mobile-friendly to take advantage of shoppers shopping via mobile devices.

Increase SEO efforts

Since 2020 has seen both businesses and individuals alike embracing the digital space, it is imperative to boost your Search Engine Optimization (SEO) efforts to ensure your brand ranks high in search results and capture the hearts of potential customers. You can do this by

Publishing content that’s relevant to your brand and is of high interest to your customers.
Identifying and utilizing keywords that will help you rank high in search results for customers to find your website.
Updating your content constantly so that customers have a reason to keep coming back to your website.
Using descriptive links (words you hyperlink describe what you’re linking to).

Use social media and email marketing

Social media has now become more than just a chat or picture sharing platform. Businesses both large and small are utilizing social media to their advantage and it is time you did as well. Use social media to attract potential customers and maintain current customers. As well as keep them informed about your products and services while influencing purchasing decisions such as running promotions and discounts.

Also, create an email list, and send weekly updates that highlight new merchandise, accentuates the uniqueness of your products/ services and other specials offers. Today’s customers expect a business to be highly and easily accessible and recognizable online. It is therefore important as an entrepreneur and business owner to build social media presence and email list to helps boost your business’s visibility amongst current and potential customers.

Provide exceptional customer service and competitive delivery pricing

This year has already been stressful and depressing for many no thanks to COVID-19. This is the time to spread joy and make your customer feel good about themselves by providing them with memorable and positive customer service. Make sure to have support teams to help your customers with any questions or problems they may have with your products or services. The key is to be a good listener, transparent and understanding as possible. Also, distinguish your business from your competitors and win the hearts of customers by offering an unbeatable shipping or delivery price.

Remember, satisfied customers mostly end up becoming a loyal customer.

The post Christmas sales – 5 ways entrepreneurs and small businesses can position themselves appeared first on Ghana Talks Business.

Ghana Talks Business

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Source : African Media Agency (AMA)

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Business

Helpful tips for SME’s in paying out Christmas bonuses for employees

By thierryndoufou on

21/12/2020

- Business